
Spend enough time doing community tours for an economic development publication, and you will have a tendency to become a bit jaded. You will hear every marketing slogan under the sun. You will see every form of “brand building,” logo designing and advertising jargon imaginable. Every state claims, for example, that it offers “the perfect climate for business.” Every city boasts that it provides “the best quality of life.” And every rural area brags that it has “the best work ethic you’ll find anywhere in America." Of course not all of this is true. In fact, most of it isn’t. It’s just sloganeering, and after a while every ... [Read More]








